Geiger is offering a free spec sample of the 64 page newsprint edition of the Farmer’s Almanac. You can print the front & back covers (one color). The imprint area is 3 7/8 x 1 1/2 for the front. The rear is 4 1/4 x 7. Just send me the art or copy & I’ll be happy to make one up for you. This led me to think:
Resonate With Consumers Seeking the “Simple Life”
Below is a very interesting story which appeared a few days ago on MSNBC.com. When I read it, I immediately thought about the Farmers’ Almanac, the publication – and green promotional products – that has always advocated responsible, “sustainable living.”
What could be a more perfect vehicle to connect with cost conscious customers? Think of how your brand could be linked to the brand everyone knows and respects – the Farmers’ Almanac.
The Farmers’ Almanac is among the most cost-effective promotional products one can find today. Its unit price is low to start with, but when one factors in cost per view over its 12 month life, it offers unbeatable value. Now, if you are in a position to included co-op advertising coupons, the out of pocket cost might nudge close to zero.
The printed FA is supported by a most powerful and useful web site – www.farmersalmanac.com. For example, here are 3 interesting and currently relevant pages:
http://www.farmersalmanac.com/home_garden/a/20-ways-to-save-gas
http://www.farmersalmanac.com/home_garden/a/easy_ways_to_conserve_gas
http://www.farmersalmanac.com/home_garden/a/11-smart-ways-to-make-your-money-last-longer
Lastly, when the year is done, the newsprint publication printed with soy inks could go right into compost pile to help grow next year’s tomatoes.
Frugality is becoming a new “way of life.” Farmers’ Almanac has been the guide to frugal, sustainable “way of life” since 1878. Today, it is the right promotional product for the times.
If you give me the go ahead, I’ll have a sample made up with your copy and in your hands within a week. I’ll give you a call in a few days, or just bounce back a quick note and I’ll follow through right away
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MSNBC.com
Is Frugal The New Black?
As down economy sets in, some are embracing the simple life
By Allison Linn, Senior writer, updated 10:49 a.m. ET, Wed., July. 9, 2008
To get a sense of the American economy, consider what’s in for summer: house parties instead of bar hopping, thrift stores instead of mall shopping, gardening instead of gourmet restaurants.
Americans have spent the past year or so complaining about the rising price of everything from bread to gas, and bemoaning the ways in which it has changed their lifestyle.
Now, as the reality of a down economy begins to sink in, experts say consumers are starting to embrace the simple life: staying close to home, cooking more, planting a garden and even delighting in bargain hunting. Some retailers, trying to make the best of the situation, have begun looking for ways to latch onto the trend as well.
“Americans as a whole are pretty … adaptable, so when it gets tough, we make it cool to be frugal,” said Anna D’Agrosa, director of consumer insight with Zandl Group, a trend forecasting group.
D’Agrosa has seen a surge of interest in gardening, and especially growing food, as well as shopping at local markets and cooking at home. She’s also seeing more people having fun taking thrift store finds and sprucing them up for a more modern look.
Dinner parties, board games and rental movies are becoming more popular ways to socialize and save a buck, she said, while those who do go out are increasingly opting for dive bars or underground clubs that are cheaper than their higher-end counterparts.
“I think they’re definitely finding ways to make it fun,” D’Agrosa said.
Faced with a tight job market and less discretionary money from their parents, teenagers are often hit early and hard in a down economy. But Gary Rudman, president of GTR Consulting, which tracks the habits of teens and young adults, said this generation of teens is also quick to adapt to new dynamics.
“They’re the first to react, and they figure out how to make it work,” he said.
That doesn’t mean they are willing to give up their favorite brands or gadgets, he said — they’re just figuring out cheaper ways to get those items.
Some are looking for bargains on Web sites like eBay and Craigslist, he said, or opting for lower-end or slightly older versions of gadgets such as phones or iPods. Others are increasingly willing to go to discounters to find coveted brands.
“These guys are looking for any way possible to stretch that dollar,” Rudman said. “They’re very adaptive.”
The obvious challenge for retailers is to get consumers who have decided to go frugal to spend money at their stores anyway.
Retailers already known for bargains, such as Wal-Mart, were among the first to start promoting ways that shoppers can enjoy a pared-down lifestyle. Over the past couple months, the discounter has played up deals on backyard items that can spruce up a “staycation” —staying at home during time off work rather than traveling. In May, it even launched a campaign focused exclusively on making one summertime indulgence — ice cream — more affordable.
Many other retailers have launched similar campaigns. And as high prices and the ailing economy begin pinching even consumers in higher income brackets, brands that aren’t usually associated with bargains are getting into the game as well.
Whole Foods, the upscale grocer often referred to jokingly as “Whole Paycheck,” recently dispatched a group of “value gurus” to offer store tours for customers looking for bargains. Tips include buying house brand items and eating food that is local and in season.
D’Agrosa said some companies could benefit from a push toward frugality.
For example, people who choose to stay at home rather than go bar-hopping tend to buy higher-end liquor because it’s still cheaper than what they would pay at a bar, D’Agrosa said. Online retailers also stand to benefit because they allow customers to save on gas, and lower-priced alternatives such as grocer Trader Joe’s and clothing store H&M also stand to profit.
Those who are more practiced at living on less note that, sometimes, the “treasure hunt” of bargain shopping can be fun in and of itself.
While George Reese, 51, admits that it might be nice to get a new car or fill up the tank without a second thought, the lifelong frugal shopper also takes pride in the unexpected deals he finds during his frequent trips to discount stores. The other day, the Ventura County, Calif., resident was pleasantly surprised to come across half-gallons of name brand ice cream for just 99 cents.
“Being frugal is not anything to be ashamed of. It’s just the way of life,” he said. “It’s something you have to do to, if not to beat the system, then to keep up with it.”
As you probably know, there is a scare about the BPA (bioethsphenol-A) which leeches from many of the traditional sports water bottles which have been on the market, particularly the old Nalgene polycarbonate style. This has made stainless steel water bottles one of the hottest items in the promotional products market. From a promotional perspective, I think of them as comparable to an apparel item, but better—they are almost infinitely reusable, giving your message long term exposure. When/if they are finally discarded, they are 100% recyclable. The stainless steel ones, unlike the aluminum which are also available, don’t add a funny taste to the water. A color coordinated caribiner is a nice added touch, making it easy to attach to a belt or purse. Over the last several months, it has been hard to keep stainless bottles in inventory, so there could be long lead times. If you need them quickly, it’s worthwhile to check inventory with your supplier before ordering.
This has been tote bag week. For the fourth year in a row (or is it 5?) I produced totes for the Essence Music Festival. This year they ordered 3500 Leeds tote bags. Since it’s basically a reorder, there was nothing special about printing this, just the logistical challenge of getting 3500 imprinted tote bags from the Leeds factory in PA to the New Orleans Convention Center. They were delivered yesterday.